Drunk elephant retinol moisturizer, $75. CeraVe retinol moisturizer, $22. Some teens value their pride in high quality makeup, but do all really care about the brands? Samantha Beauchamp, 9, has opposite preferences with high end brands.
“I just wear drugstore makeup. It is more affordable, I don’t care enough to want to spend a lot of money.”
Emily Hernandez, 12, stated how they are decisive when it comes to foundations.
“The only high end products I use are foundations, which are mainly the Nars brand,” Hernandez said.
According to The Styling Stewardess, lesser brands, such as L’Oreal, all own the expensive brands such as Urban Decay, Lancome, and Giorgio Armani. The same people creating a $90 moisturizer are creating a $15 version, making lesser quality products more reliable.
Although, expensive products have a greater cost for a reason. Madluvv.com said, “High end ingredients are meant to minimize irritation and allergic reactions to the skin, making a good investment for long-term appearance in the future.” Counter to this
explanation, Lara Buter, 11, states teens should be spending their money on necessities and not overpriced makeup products to wear to school.
With social media platforms and “get ready with me” trends, are impacted routines.
“I like to see other people’s makeup tutorials. I would be influenced by applying their routine to mine as well. Something I did differently was applying powdered bronzer after powdering my face. It’s something I never did until I saw someone’s makeup tutorial online,” Hernandez explained.
Evelyn Brown, 12, is also influenced by others routines.
“Watching Tick Tock you see what the best products are, their reviews, and specific brands to buy,” Brown said.
Another impact on product decisions can be if it’s cruelty-free. Some big time brands such as MAC, Nars, Sephora’s brand, Clinique, and Laneige are some of the 101 beauty brands that aren’t cruelty free, according to Cruelty-Free Kitty. Due to the spread of awareness, 63.2% of consumers intentionally purchase cruelty-free products, Emerald.com stated.
Brown doesn’t specifically look at the specific logo, whereas Beauchamp personally cares about their decision when selecting.
“I’m a big animal person. If it is not cruelty free, I don’t want anything to do with it,” Beauchamp says.
Other teens, like Buter, don’t change their decision that much.
“It doesn’t impact me that much, it depends on the brand. The logo is too small to see,” Buter explains.
Whatever the price is, everyone’s skin care will be different based on what’s best for them. With the difference in price, different brands affect preferences for various skin types.
