Campbell’s famous children’s snack, Goldfish, is planning to change their name to attract a broader audience of adults. Wanting to remake the name to create a more appealing look for adults so that goldfish is not just a name for a kids cracker snack. The growth of the brand was brought by the famous trends for Gen Z and Millennials on tikok as “girl dinners.”
As “Goldfish” is a popular name for not just a family pet but also a popular lunch box icon, changing the name will being to spark a new ‘era’ in Campbell’s product. Chilean Sea Bass, the new name for Goldfish, will only be sold online beginning today.